Your Marketing Partner, Not Just Your Agency

Isn't it time for a marketing upgrade?

Marketing has changed, and most businesses aren't equipped to keep up alone. We're the partner that combines AI-powered execution with real human strategy — and we take your results as personally as you do.

Grand Rapids-based · working with businesses everywhere
Two people reviewing photos on a laptop with a notebook nearby, collaborating on a marketing project

Sound familiar?

3 signs your marketing isn't working

Clicks

You're getting clicks on your ads or your site — but they're not turning into actual leads.

Content

You're posting consistently — but engagement is flat and it's not translating into business.

Spend

You're spending on marketing every month — but you couldn't say what's actually working.

Most businesses don't have a marketing problem. They have a strategy problem.

Not Just An Agency

You don't need another vendor. You need a partner.

Hiring a full-time marketer sounds like the fix — until you look at what that actually takes. One person who can write ads that convert, build a website that works, run automated follow-up, manage social media, and read the data well enough to know what's actually paying off?

That's not one skill. It's five or six. Most small businesses can't justify that salary — and the ones that can rarely find all of it in one hire.

We built this business to be that whole department: strategist, writer, ad manager, designer, and automation builder, working together like they're already part of your team. Because as far as your results are concerned, we are.

What a full-time hire would need to cover

Strategy Paid Ads Copywriting Web & Design Automation Analytics

We take your results personally — because we built this business on the same bet you're making on yours.

Our Approach

AI isn't replacing marketers. It's replacing bad ones.

What AI alone gets you

  • Endless content, no strategy behind it
  • Automation with no one steering it
  • Generic messaging that sounds like everyone else

Content ≠ strategy. Automation ≠ results.

What you get with us

  • AI-powered execution, used with intention
  • Human strategy behind every campaign
  • Systems built around your actual business

That's where growth happens.

What We Do

Everything you need to grow, built to work together

Digital Advertising & Lead Gen

Highly targeted Google & social ads built to reach people who are ready to buy — not just browse.

Websites & Landing Pages

Fast, focused pages designed around one job: turning visitors into leads, not just looking nice.

Branding & Content

A clear identity and content that sounds like you — across your site, social, and ads.

Social Media Management

Consistent posting with an actual point of view — built to build authority, not just fill a grid.

Email & Marketing Automation

Instant follow-up and nurture sequences so a lead never goes cold while you're busy running your business.

Strategy & Systems

Every piece connected on purpose, tracked and tested, so you always know what's actually working.

Investment

À la carte — pick what you need, add on as you grow

Every price below is a starting point for typical small-business scope, priced to compete with agencies twice our size. Mix and match, or start with the bundle built around our core process.

Digital Advertising & Lead Gen

Google & Meta Ads management. Ad spend is billed separately, straight to the platform.

Launch~$1,000–2,500/mo ad spend
$650/mo
Growth~$2,500–6,000/mo ad spend, A/B testing
$950/mo
Scale$10,000+/mo ad spend
12%of spend

One-time setup: $350 (waived when bundled with a new website).

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Websites & Landing Pages

One-time build. Yours to keep — no monthly lock-in required.

Landing PageSingle page, built to convert
$750
Small Business SiteUp to 5 pages
$1,950
Growth Site6+ pages, blog/booking-ready
from $3,500

Domain & hosting billed at cost, separately.

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Branding & Content

Your identity, and the content that carries it.

Starter Brand KitLogo, palette, type, 1-page guide
$450
Full Brand IdentityLogo suite, guidelines, templates
$1,800
Ongoing ContentBlog, ad copy, photo direction
from $500/mo

Bundle with a website build and save on setup.

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Social Media Management

Consistent posting with an actual point of view.

Essentials1 platform, 8 posts/mo
$600/mo
Growth2–3 platforms, 12–16 posts/mo
$1,100/mo
Full Presence3+ platforms, daily + community mgmt
from $1,800/mo

3-month minimum — social takes time to compound.

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Email & Marketing Automation

So no lead goes cold while you're busy running your business.

Automation SetupWelcome series + lead nurture, one-time
$600
Managed EmailOngoing campaigns & optimization
$500/mo

Email platform cost (e.g. Mailchimp/Klaviyo) billed separately, usually $20–$100/mo.

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These are starting estimates for typical small-business scope, not a final quote — every plan is confirmed on your free strategy call once we know your goals. Ad spend and any third-party software (ad platforms, email tools, hosting) are always billed separately, direct to the provider.

The Playbook

If we had to grow your business from scratch, here's exactly what we'd do

01

Targeted Ads

Run highly targeted Google Ads that put you in front of people actively looking for what you offer.

02

A Page That Converts

Build a simple, focused landing page with one job: turning that traffic into real leads.

03

Instant Follow-Up

Set up automated follow-up the moment someone raises their hand, so speed is never the reason you lose them.

04

Test & Scale

Track everything. Cut what doesn't work. Put more behind what does. No fluff, no guessing.

What Changes

What marketing actually looks like when it works

01

Leads come in consistently, instead of in unpredictable bursts.

02

You stop guessing which channel or campaign is worth your time.

03

You always know what's working, because everything is tracked.

04

Growth becomes a system you can rely on, not a stroke of luck.

Limited Availability

We're opening a few spots this month.

  • You're running ads already, or want to start
  • You're looking for more consistent leads
  • You're ready to grow strategically, not randomly

We'll map out exactly what your business needs to grow — and treat it like it's ours to grow too. No pressure, just clarity.

Book Your Free Strategy Call

Let's Talk

Let's map out what your business needs to grow.

Pick a time that works for you and get straight on our calendar — or send us a few details below and we'll follow up to schedule your call.

Book Instantly on Calendly
Grand Rapids, MI & remote

Or Tell Us About Your Business First

Submitting opens an email to rebecca@themarketingupgrade.com with your details prefilled — we typically reply within one business day.